Our Thoughts on Fleet Graphics and Vehicle Wraps, Signs for Business, the Trucking Industry, Social Media, and Best Business Practices…
It doesn’t seem possible that this is the fourth edition of our Holiday wishes blog, but it is. I enjoyed reading the previous wishes, and I recommend you take the time to do the same, Holiday Wishes 2010, Holiday Wishes 2011, and Holiday Wishes 2012.
I reached out to a few of our friends to inquire if … (read more)
This isn’t the post I intended to write. I planned to share about my wonderful experience as a new customer at Sundance Salon Spa, and how well the sign we produced met their expectations, but there’s a bigger story—one that touched my life, one I need to share.
When I called Sally, the owner of Sundance Spa, to schedule a … (read more)
There’s a shortage of safe and legal parking spaces for truckers in America. Although the newest HOS (Hours of Service) regulations may have added to the problem—it’s not new. According to a 2008 Minnesota Truck Parking Study, “Beginning in the mid-1990’s, truck parking was identified as a potential nationwide problem in the United States after Congress requested … (read more)
I began writing a post about calendars as promotional products. I wondered how many people used promotional calendars? But first I needed to know, do people still use printed calendars? Personally, I use both. I appreciate the ease with which I can glance at my desk calendar and view my schedule and I couldn’t imagine living without my shared editorial … (read more)
You work in a brick and mortar in retail, a service center, or a not for profit—regardless, an upset customer is in your area. They’re mad, and it looks like you’re going to get the brunt of it. What should you do?
First, Here’s What not to do
There’s an old saying, “You can win the argument and lose a friend.” … (read more)
Our new Hewlett Packard Scitex FB700 Printer can print on virtually any flat surface, rigid or flexible, including wood, metal, and plastic. This flatbed UV printer can accommodate substrates up to 2.5 inches thick, 98 inches wide, and 120 inches long. UV printers are digital printers that use acrylic inks exposed to ultra violet light to print directly to … (read more)
Last year you set sales goals. You stretched a little, but they were doable. You and management both thought they were realistic and yet—you’re not going to reach them. As a matter of fact, you’re far from it, you’ll be challenged to finish the year matching last year’s performance. You no longer can blame it on a sluggish economy … (read more)
The pieces to your marketing and sales puzzle should fit. Are your marketing efforts focused on what you sell? Are marketing and sales aligned? Too often they’re not. Do you sell what you market or market what you sell? When marketing and sales teams don’t communicate—time, money, and creativity may be wasted concentrating on the wrong products and services.