Our Thoughts on Fleet Graphics and Vehicle Wraps, Signs for Business, the Trucking Industry, Social Media, and Best Business Practices…
Thanks for the insightful question. The question we hear more often in regards to formatting is, “Why isn’t my artwork good enough?” It’s seldom a case of being “good enough” it’s more often than not a formatting issue.
How’s Your Math?
Vector graphics uses geometric shapes such as points or lines as the mathematical expression of the design. The shapes are … (read more)
If you’ve ever googled this question, and you’re not a web developer or haven’t experienced website creation first hand—the search results are overwhelming. You’ve found providers claiming to offer five unique pages specially designed only for you at some ridiculously low price, which sounds too good to be true and probably is. And on the other end, you learned … (read more)
Last week I saw a post on Facebook from an old friend. He had founded his own small business five years earlier, and last week bought a building. I reached out to him to remind him we could help him with signs with a very professional comment, “Congratulations on the building. Hey dude, don’t forget we do signs—call me.” … (read more)
I’m involved in offering guidance and direction to our sales team. I facilitate monthly training sessions and meet individually with each sales associate between meetings. We review goals, results, and activities. I offer advice where I can, particularly on organization, time management, sales techniques, and lead generation. When we’ve completed the review, I ask, “Where do you need help?”
Advertising is expensive. It costs a lot to get noticed and to make an impression, let alone to promote an effective call to action which ends with a consumer buying a product or using a service. In this Media Post article Nielson Media is quoted, “CPI (cost per impression) for a national magazine is $.033 per impression, TV… (read more)
Aqua Systems was founded in Indianapolis in 1959 as a water treatment company specializing in water softeners, purification systems, bottled water, and salt. They offer water solutions for home, business, and industry. They can be easily reached at 1–800–447‑5582 or on their website, ILoveMyWater.com. And…All of this information is elegantly shared on their trailer, and is clearly visible, even … (read more)
Last December we laid off a handful employees. Our President met with them, explained how to apply for unemployment, suggested two companies who were hiring temporary help, and left the door open for their return. Our company believed this was the right thing to do, but there are times a dismissed employee doesn’t qualify for unemployment. When a company … (read more)
Before we discuss this useful invention, which most people take for granted, do you know why they’re called flashlights? We’ll share the answer in a minute.
Where is That Darn Flashlight?
We don’t think about flashlights until we need one, do we? We’ve all been caught in the dark, searching for a flashlight and finally finding one only to … (read more)
Before starting your small business, you worked for several companies who shared the philosophy—grow or die. The organizations and people continuously strived to increase revenue, add products, find new customers, and hire more expertise. There was no room for complacency – the business was either on its way up or sliding down. You bought into it; it was accepted … (read more)