TKO Graphix Blog

Our Thoughts on Fleet Graphics and Vehicle Wraps, Signs for Business, the Trucking Industry, Social Media, and Best Business Practices…

FAQ: What is Vector Graphics?

FAQ: What is Vector Graphics?

Thanks for the insight­ful question. The question we hear more often in regards to for­mat­ting is, “Why isn’t my artwork good enough?” It’s seldom a case of being “good enough” it’s more often than not a formatting issue.

How’s Your Math?

Vector graphics uses geometric shapes such as points or lines as the math­e­mat­i­cal expres­sion of the design. The shapes are … (read more)

Posted in Vehicle Wraps & Graphics | 1 Comment

How Much Should a Website Cost?

How Much Should a Website Cost?

If you’ve ever googled this question, and you’re not a web developer or haven’t expe­ri­enced website creation first hand—the search results are over­whelm­ing. You’ve found providers claiming to offer five unique pages specially designed only for you at some ridicu­lously low price, which sounds too good to be true and probably is. And on the other end, you learned (read more)

Posted in Marketing Services, Trucking & Logistics | 2 Comments

Why Creating a Networking Group Rocks

Why Creating a Networking Group Rocks

I’ve written a dozen posts on net­work­ing. A few of them have been posted here including, Your Best Net­work­ing Plan Keep it Simple, Top 10 Net­work­ing Mistakes, and What Net­work­ing Events Should You Attend? So—why one more? Because I’ve hardly touched on what has become by far the most rewarding and suc­cess­ful net­work­ing group I belong to, Friend (read more)

Posted in Social Media & Networking | Leave a comment

I Need a Sign on my New Building—Can You Help?

I Need a Sign on my New Building—Can You Help?

Last week I saw a post on Facebook from an old friend. He had founded his own small business five years earlier, and last week bought a building.  I reached out to him to remind him we could help him with signs with a very pro­fes­sional comment, “Con­grat­u­la­tions on the building. Hey dude, don’t forget we do signs—call me.” (read more)

Posted in Signs for Business | Leave a comment

Are You Asking Your Sales Team the Right Questions?

Are You Asking Your Sales Team the Right Questions?

I’m involved in offering guidance and direction to our sales team. I facil­i­tate monthly training sessions and meet indi­vid­u­ally with each sales associate between meetings. We review goals, results, and activ­i­ties. I offer advice where I can, par­tic­u­larly on orga­ni­za­tion, time man­age­ment, sales tech­niques, and lead gen­er­a­tion. When we’ve completed the review, I ask, “Where do you need help?”

This … (read more)

Posted in Sales and Marketing | Leave a comment

How to get 3,114 Impressions for Pennies

How to get 3,114 Impressions for Pennies

Adver­tis­ing is expensive. It costs a lot to get noticed and to make an impres­sion, let alone to promote an effective call to action which ends with a consumer buying a product or using a service. In this Media Post article Nielson Media  is quoted, “CPI (cost per impres­sion) for a national magazine is $.033 per impres­sion, TV(read more)

Posted in Promotional Products | Leave a comment

Photo Blog: Aqua Systems

Photo Blog: Aqua Systems

Aqua Systems was founded in Indi­anapo­lis in 1959 as a water treatment company spe­cial­iz­ing in water softeners, purifi­ca­tion systems, bottled water, and salt. They offer water solutions for home, business, and industry. They can be easily reached at 1–800–447‑5582 or on their website, ILoveMyWater.com. And…All of this infor­ma­tion is elegantly shared on their trailer, and is clearly visible, even (read more)

Posted in Vehicle Wraps & Graphics | Leave a comment

Do You Know Who Qualifies for Unemployment?

Do You Know Who Qualifies for Unemployment?

Last December we laid off a handful employees. Our President met with them, explained how to apply for unem­ploy­ment, suggested two companies who were hiring temporary help, and left the door open for their return. Our company believed this was the right thing to do, but there are times a dismissed employee doesn’t qualify for unem­ploy­ment. When a company (read more)

Posted in Small Business Matters | Leave a comment

Flashlights: Shining Light on Promotional Products

Flashlights: Shining Light on Promotional Products

Before we discuss this useful invention, which most people take for granted, do you know why they’re called flash­lights? We’ll share the answer in a minute.

Where is That Darn Flashlight?

We don’t think about flash­lights until we need one, do we? We’ve all been caught in the dark, searching for a flash­light and finally finding one only to … (read more)

Posted in Promotional Products | Leave a comment

When is Your Small Business Big Enough?

When is Your Small Business Big Enough?

Before starting your small business, you worked for several companies who shared the philosophy—grow or die. The orga­ni­za­tions and people con­tin­u­ously strived to increase revenue, add products, find new customers, and hire more expertise. There was no room for com­pla­cency – the business was either on its way up or sliding down. You bought into it; it was accepted (read more)

Posted in Small Business Matters | Leave a comment