4 Keys to a “Great” Dane Sign

Andy Randall, Branch Manager of Great Dane Indi­anapo­lis, shared four important insights in this short video —

Com­mu­ni­ca­tion is Critical — This is true for any vendor, but maybe more so with graphics providers. Randall credits Melinda Hass and Lee Faulkner of TKO Signs for leading the way.

Trust is Key — Andy mentions TKO President, Tom Taulman II, and VP of Oper­a­tions, Denny Smith, and how they build rela­tion­ships by deliv­er­ing on promises and meeting customer’s needs.

Service Makes a Dif­fer­ence — Even a small problem, such as the scratched paint on the pylon mentioned in this video — if left uncor­rected — might ruin the entire project.

Design Can Make or Break a Sign — Great Dane’s previous sign was difficult (if not impos­si­ble) to see from the highway. The new sign is designed and posi­tioned to be seen from three different roads. A sign doesn’t do its job when it can’t be seen.

The next time you’re traveling through Indi­anapo­lis, and you’re near Sam Jones Express­way and Inter­state 70, look to the east, and you’ll see a sign — a “Great” Dane sign.

About Randy Clark

Randy Clark is the Director of Communications at TKO Graphix, where he regularly blogs for TKO's Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and, on weekends, he fronts the rock band, Under The Radar. He is the proud father of one educator, one principal, has four amazing grandchildren, and a public speaker wife who puts up with him. His twitter handle is: @randyclarktko, Facebook: Randy Clarktko, Google+: Randy Clark on G+
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