4 Uncommon Uses for Retractable Banners

4 Uncommon Uses for Retractable Banners

Retractable banners and banner stands – which consist of a base, frame, and graphics panel – are tra­di­tion­ally used for trade shows and events. Light­weight, compact, and easy to transport – they lend them­selves to quick and easy setup and tear-down. Banner stands include retractable stands, tension banner stands, can­tilever displays, adjustable rotating stands, tripods, scrolling banners, tabletops, A-frames, and more.

Banner stands may be used in a variety of ways at trade shows and events. By designing two or more in a series, they can be used for the backdrop of a trade show booth. They may also be used as a stand-alone pro­mo­tional display in an event space. Sizes and shapes may vary to almost any use, from a small tabletop, to a large call-to-action banner.

4 Other Uses

  • 1. Wayfind­ers – Banner stands are used at events as temporary wayfinder signs, as well as semi-permanent direc­tional signs. Banner stands can be a creative addition to tra­di­tional wayfinder signs when used with hanging banners, signs, and floor graphics.
  • 2. Pro­mo­tions – Many banner stands allow for changing graphics. Retail outlets may advertise a sale or discount, char­i­ta­ble orga­ni­za­tions might announce a need such as a request for vol­un­teers, or libraries and museums might list activ­i­ties. Schools use banner stands for events, campaigns, recog­ni­tion, etc.
  • 3. Interior décor – Why not incor­po­rate these into your business’s décor? A vestibule or lobby banner sharing your organization’s mission statement, photos of employees with quotes, customer tes­ti­mo­ni­als, new product infor­ma­tion, awards and recog­ni­tion – the pos­si­bil­i­ties are nearly endless.
  • 4. Exterior signage – A-frames and other banner stands designed for exterior use may be used to add to your message. It’s rec­om­mended to limit your fixed permanent signage message, but why not add to it with a banner stand sign? By listing product and service bullet points on a banner, which could be too busy for a permanent sign, prospects may be better informed and engaged.

Whether you’re using banner stands for events, or out-of-the-box appli­ca­tions, they are an easy-to-use, inex­pen­sive alter­na­tive to many tra­di­tional types of displays and graphics. If you’d like to learn more about retractable and other banner stands, contact us.

About Randy Clark

Randy Clark is the Director of Communications at TKO Graphix, where he regularly blogs for TKO's Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and, on weekends, he fronts the rock band, Under The Radar. He is the proud father of one educator, one principal, has four amazing grandchildren, and a public speaker wife who puts up with him. His twitter handle is: @randyclarktko, Facebook: Randy Clarktko, Google+: Randy Clark on G+
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