Case Study: Installing 25 Wraps Per Day Out of State

Case Study: Installing 25 Wraps Per Day Out of State

Challenge — A national brand needed 1,600 vans partially wrapped, and wanted 25 completed per day. Instal­la­tion was to be at an upfitter’s out-of-state facility, and only during regular work hours. The upfitter — a vehicle graphics appli­ca­tor as well — was unable to complete the required 25 wraps per day; however, they weren’t happy to share their facil­i­ties with a com­peti­tor. Adding to this, after artwork was changed by the national company, TKO Graphix had one week to print decals, transport and house installers, and send all the equipment and supplies needed.

Solution — To complete the number of decals needed on-time, TKO’s design, print, and pro­duc­tion depart­ments all went into overdrive. A CSR coor­di­nated the efforts acting as liaison between the depart­ments. Instal­la­tion rotated six installers every two weeks. Shipping made certain that decals and supplies were at the facility before they were needed.

Result — 1,600 vans were wrapped and are on the road sharing the company’s message. Through mutual respect, the upfitter became a true partner on this project with TKO Graphix. However, the most important outcome is the customer’s financial and time savings. The logistics and time loss on a project of this magnitude can be costly, but the jobs were completed on-time, with ease, and during business hours at locations con­ve­nient to our customer.

If your fleet is in need of re-branding, let us know how we can help you.

About Randy Clark

Randy Clark is the Director of Communications at TKO Graphix, where he regularly blogs for TKO's Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and, on weekends, he fronts the rock band, Under The Radar. He is the proud father of one educator, one principal, has four amazing grandchildren, and a public speaker wife who puts up with him. His twitter handle is: @randyclarktko, Facebook: Randy Clarktko, Google+: Randy Clark on G+
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