Sales and Marketing
How to Prepare to Present
Everyone has jitters. You aren’t alone. I haven’t met a presenter who didn’t. However, the more you present, the easier it is for most. You will mess up. You’ll omit, forget, and ramble. It’s no big deal, unless you make it one. Your audience doesn’t know, so don’t tell them. Don’t apologize for your mistakes. Take deep breaths and look … (read more)
Your Best Networking Plan – Keep it Simple
Last year, I represented our company at a local business event. We set up a table, handed out brochures, and I answered questions. The event lasted the better part of an afternoon with speakers presenting throughout the day. I was looking forward to seeing a scheduled presentation on networking — a passion of mine. The networking presenter spent nearly an … (read more)
Posted in Sales and Marketing
Tagged Effective Networking Events, Social Media & Networking
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Why Marketing by Age Doesn’t Work
I’m a 62-year old male. I blog and use social media for a living. My work, entertainment choices, and shopping habits don’t fit the accepted behaviors for my age group, being the boomers generation. One of my co-workers is a millennial, and nearly every time she reads something about her “demographic,” she takes umbrage with it. And yet advertisers continue … (read more)
Create an Inexpensive, Effective Video for Your Business
This TMC Trade Show video wasn’t meant to be publicly posted — it was produced for a trade show. So why are we posting it? Because we want to share what’s possible with a little imagination and a lot of help from 12 Stars Media. Many organizations hesitate to use video due to production costs. It doesn’t take thousands to produce an effective professional video … (read more)
How To Integrate Social Media Into Your Marketing Plan
Social media marketing is more than just social media. Although it can be a tremendous boost to your marketing initiatives, it seldom stands alone. Social media works and we have proof – an over 1 million dollar sale from Flickr, but it doesn’t magically work by itself. We have used social media to identify and help new customers we never would’ve found without social … (read more)
Why Brochures Are Still a Valid Marketing Tool
In an increasingly paperless online world, print promotional material may seem endangered to many, but there are several reasons why your organization should offer brochures. If you’re considering discontinuing them — or already have — you should probably reconsider.
You Can’t Reach Everyone Electronically
Why does anyone discontinue collateral marketing materials? Because it’s 2013. We have the internet, email, and social media — who needs a … (read more)
Do You Believe In What You’re Selling?
If you do believe in your product or service, great. If not, why are you selling it? I’m not saying you should immediately quit your job. First, determine if you have good reason not to believe. Have you done your research? Do you understand why you don’t believe, and is it reasonable?
Is Your Disbelief Justified?
I was once VP… (read more)
4 Old School “New” Marketing Trends to watch in 2013
“Everything old is new again” may not be as true for marketing as it is for fashion and music, but forms of traditional marketing are being reinvented for the 21st century. These emerging old forms of advertising work because they can be adapted to modern media, and they appeal to basic human nature, which hasn’t changed a lot in the last 50,000 … (read more)
Posted in Sales and Marketing
Tagged new marketing, Old School Marketing, traditional marketing
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Should You Use Promotional Products for the Holidays?
While promotional products can be used for nearly anything, using them for holiday parties and events may be overlooked by some. If a name and contact information can be printed, stamped, or QR coded on an item, it’s a promotional product.
For example, how about custom trick or treat bags and candy with your organization’s logo for Halloween? Bags and … (read more)
Posted in Promotional Products, Sales and Marketing
Tagged Marketing Your Brand, promotional products
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Are Your Sales and Marketing on the Same Team?
In many corporate environments, sales and marketing are often misaligned and at odds. Considering how interrelated and important they are to each other, this is highly counterproductive. Sales and marketing often act as silos to each other, even though they share common goals. Marketing generally captures leads through brand image, while sales make happy customers from those leads, selling a … (read more)
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