Sales and Marketing
I’m a 62-year old male. I blog and use social media for a living. My work, entertainment choices, and shopping habits don’t fit the accepted behaviors for my age group, being the boomers generation. One of my co-workers is a millennial, and nearly every time she reads something about her “demographic,” she takes umbrage with it. And yet advertisers continue … (read more)
This TMC Trade Show video wasn’t meant to be publicly posted — it was produced for a trade show. So why are we posting it? Because we want to share what’s possible with a little imagination and a lot of help from 12 Stars Media. Many organizations hesitate to use video due to production costs. It doesn’t take thousands to produce an effective professional video … (read more)
In an increasingly paperless online world, print promotional material may seem endangered to many, but there are several reasons why your organization should offer brochures. If you’re considering discontinuing them — or already have — you should probably reconsider.
You Can’t Reach Everyone Electronically
Why does anyone discontinue collateral marketing materials? Because it’s 2013. We have the internet, email, and social media — who needs a … (read more)
If you do believe in your product or service, great. If not, why are you selling it? I’m not saying you should immediately quit your job. First, determine if you have good reason not to believe. Have you done your research? Do you understand why you don’t believe, and is it reasonable?
Is Your Disbelief Justified?
I was once VP… (read more)
“Everything old is new again” may not be as true for marketing as it is for fashion and music, but forms of traditional marketing are being reinvented for the 21st century. These emerging old forms of advertising work because they can be adapted to modern media, and they appeal to basic human nature, which hasn’t changed a lot in the last 50,000 … (read more)
While promotional products can be used for nearly anything, using them for holiday parties and events may be overlooked by some. If a name and contact information can be printed, stamped, or QR coded on an item, it’s a promotional product.
For example, how about custom trick or treat bags and candy with your organization’s logo for Halloween? Bags and … (read more)