Social Media & Networking
Should You Join Your Chamber of Commerce?
You may have attended a Chamber of Commerce breakfast or luncheon, and if you were fortunate, the discussion was something of interest… or it might have been something you couldn’t have cared less about. I’ve been to both. You didn’t know anybody, the few people who introduced themselves were on the board, or gave you a card because they had something to sell, and … (read more)
Are YOU a Social Media Spammer?
You work in marketing, and since you “understand” all this social media stuff, you’ve been asked to handle the company’s social media accounts. Sometimes, management doesn’t understand why you spend time on social media conversations, or promoting other’s links. Shouldn’t you be promoting the company? Isn’t using the company’s social media networks to socialize against company policy? In other words, they want you to spam the company’s network.… (read more)
Posted in Social Media & Networking
Tagged Social Media & Networking, Social Media Engagement
4 Comments
How to Prepare to Present
Everyone has jitters. You aren’t alone. I haven’t met a presenter who didn’t. However, the more you present, the easier it is for most. You will mess up. You’ll omit, forget, and ramble. It’s no big deal, unless you make it one. Your audience doesn’t know, so don’t tell them. Don’t apologize for your mistakes. Take deep breaths and look … (read more)
When Tragedy Strikes and Brands Fail
Last week, America was shocked by the events in Boston. Regarded as nearly sacred by some, the prestigious Boston Marathon was viciously attacked. As everyone already knows, hundreds were injured and three perished, but this fine city showed their resolve by helping and supporting each other. Our hearts go out to the victims and their families. We were moved by … (read more)
Why Your Social Media Promotion Didn’t Work
So you’ve planned and executed this super social media campaign, only to fail sharply at generating the slightest buzz. What could’ve gone wrong? Could it be your call to action (discount, coupon, or contest) didn’t work because you confused social media with advertising? If social media marketing isn’t advertising — what is it? Social media marketing is simply using the current and ever changing social … (read more)
Why Your Company Should Blog
Our marketing staff conducted a brain storming session for a customer who requested our help with ideas on social media. Their website needed help, they’ve never blogged, and their social media efforts may best be described as inconsistent and without direction. If this sounds familiar — and if you don’t have a consistent blog and social media presence – this post is for you.… (read more)
The Next Big Thing in Blogging — The Fine Filter
Editor’s note: While editing this post from Mr. Clark, I searched for a hyperlink to “The Fine Filter – A Fine Way to Write.” I didn’t find one because there is no such thing, and this post is completely illogical. You can be certain the writer’s tongue was held to his cheek throughout the entire post. Enjoy —jh
Content marketing is not going … (read more)
Posted in Social Media & Networking
Tagged Best Blogging Tools, better-blogging, Hot Blogging Tools
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The Best Darn Marketing Event in Indy
TKO Graphix was thrilled to be an affiliate sponsor for the 2012 MBO (Masters of Business Online) Conference held last November. The event was attended by the TKO marketing staff — Nancy Jarial, Josh Humble, Kristi Came, and I. We hoped to gather ideas applicable to our marketing strategies, learn something new, and be inspired — we weren’t disappointed. … (read more)
What We’ve Learned From 300 Blog Posts
Last week, we published our three hundredth blog post. Our first post, Why Am I So Behind, was published July 15, 2010, and number three hundred, Kicks 96 Car Wrap Portrays Brand Through Graphics, was posted November 27, 2012. Over the last 2½ years, we’ve certainly evolved.
What We’ve learned, and a Review of Our Top Posts
• Don’t give up: 4 … (read more)
Posted in Social Media & Networking
Tagged blogging-strategy, Content Curation, Content Marketing
6 Comments
Owning Your Brand: 4 Blogging Essentials
There are so many articles out there about blogging, repeating much of the same mantras and basic content strategy. While that’s great for new bloggers (and reminders for the rest), I feel more emphasis should be placed on brand unification and the value of permanence. The following tools and strategies are important for any blogger, and while they’re not new … (read more)
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