Creating the Martin James Investment Management Sign

As I followed the progress of Martin James Invest­ment & Tax Management’s sign fab­ri­ca­tion, our TKO Signs team explained what they were doing and why they were doing it. They were excited by the chal­lenges this sign presented and their creative solutions. The most demanding question was how to attach the sign to a curved rooftop. Picture the top of a bay window — except the sloop is curved and it’s a lot larger. If the team hadn’t educated me, I would’ve never known this sign was so special. As I watched the video, it occurred to me that a short glossary of terms might be helpful. The following def­i­n­i­tions are from the TKO Signs staff:

• Channel Letters – Aluminum formed cans shaped as letters
• Back-lit – Inter­nally illu­mi­nated signs using LED (Light-Emitting Diodes)
• Raceway – A long cabinet con­tain­ing all elec­tri­cal com­po­nents, to which the channel letters are mounted
• Trim Cap – Molding that fits around channel letter edges
• Cabinets – All boxes, usually aluminum, that form the structure and/or hold electrical
• Faces – The front of the letter that fit over the channel, usually made from acrylic, and may have a vinyl overlay

The sign industry is a custom industry. Options are available for color, size, lighting, and more on every component. The Martin James sign has a lighted raceway, which is black, with silver channel letters, a gold trim cap, and separate blue and white faces. Can you identify these parts in the video?
For more on Martin James Invest­ment & Tax Management’s services, follow them on Twitter ( @MartinJamesCPA ), and Like them on Facebook.