Donut Shops, Online Video, and SEO

What does Rocky Wall’s love of delicious cake donuts have to do with SEO? Real simple video spe­cial­ist, Rocky Walls of 12 Stars Media, shares one of the best ways to engage online audiences, while ranking well with search engines. Use of real simple video is quickly becoming an excellent means of inter­ac­tion and per­son­al­iza­tion of the user expe­ri­ence. In addition, with JC Penny’s black hat SEO debacle mas­querad­ing the news lately, it’s critical the industry continues to educate the public on ethical AND effective SEO practices, versus unscrupu­lous black hat practices. So check out Rocky’s video, and get going on your next video project. —Josh Humble

So, I’m willing to be proven wrong on the tech­ni­cal­i­ties of the SEO part, but here’s another point to consider — the same phe­nom­e­non applies to human visitors to your site. If you provide fresh, relevant content, visitors are more likely to return to your site fre­quently. Video is one of the greatest ways to provide that content, since you’re able to appeal to so many senses and emotions.

Oh, and in case you want to check it out for yourself, that Forrester Research Study I mentioned is a pretty powerful statement for video as well.

If video pro­duc­tion isn’t really your cup of tea, get in touch with us at 12 Stars Media. TKO Graphix has been able to make great use of real, simple video using our You Do Video service. —Rocky Walls