There’s so much to consider when creating a blog — layout, typography, topics, hosting and platforms, plugins, photos, promoting, and more. Then there’s content. The adage, “content is king,” is more important than ever, as search engine algorithms are engineered to separate “human” content from bots, black-hat SEO, and keyword farm material. If content is king and SEO is no longer achievable by keywords alone — but by well-written informative content — doesn’t it make sense to improve your writing?… (read more)

In sales, listening is more important than talking. Often, it’s not what you say, it’s what you hear that will make the sale. Most salespeople spend time on what they’re going to say, but little on improving listening skills. When clients are allowed to talk, they will share their needs, wants, and desires. They will often share how they want to be sold — IF we are listening. Most people, including your prospects and customers, would rather talk than listen.… (read more)

Someone who has both the employees’ and the company’s best interests at heart Training, setting goals, and giving expectations all make for a leader people will want to follow. Sharing a vision and a plan — even more so. When a … (read more)

It begins with a project or job file folder, which is assigned to the best suited plotter (we have four). After assigning the plotter, the blade will accurately and quickly cut the decal … (read more)

Unemployment continues to hover between 8 and 9%, yet it’s estimated 150,000 jobs, starting at $30,000+ per year, remain unfilled. There’s a truck driver shortage in America. Bob Costello, chief economist with the American Trucking Association (ATA), said, “I am hearing from companies daily saying, ‘I can’t find enough drivers.’ Some of that is quality versus quantity. They may not be finding the quality they want.

In an IBJ article, Costello also states, “Driver turnover rose to … (read more)

Yes. … (read more)

Whether you have a new building, an old sign that needs replaced, or you’re in the rebranding process, once you’ve determined you need a sign, the next step is to consider what type of sign you need. What are you trying to accomplish with your sign – branding, advertising, wayfinding, information sharing, or all of the above? What image do you wish to project, who is your potential customer, and what are your limitations?

How big should the sign be? The … (read more)

In the spirit of transparency, we wish to inform you this video is not a real-time actual TKO Graphix installation. It’s a reenactment. More importantly, the video is a simple walk through of how to apply a decal. We hope you find it informative and helpful.

1. 1. Clean the area — In most cases, isotope alcohol is a sufficient cleaning agent. Always use a soft, non-abrasive cloth and be sure the area is completely
… (read more)

Packaging is not only containment for a product, it can help make or break a brand. Everything from the package’s design, ease of use, and condition upon arrival communicates and reinforces a brand’s value, and poor packaging can create a negative consumer experience. Aspects such as packaging color, typography, illustrations, and graphics can influence how a product is perceived. How usable the packaging is affects repeat business, and damaged packaging can tarnish a brand’s image. Packaging is often an organization’s … (read more)