It’s Not Your Father’s Truck

It’s Not Your Father’s TruckOver the road tractor trailers have come a long way in only a few years. Until recently, truck design was seldom focused on comfort, dri­vabil­ity, or usability. That has changed. Modern truck designs pri­or­i­tize ergonom­ics, con­ve­nience, and safety. Today’s modern trucks use state-of-the-art elec­tron­ics, cab purposed products, and driver input to make OTR (over the road) tractor trailers a home away from home.

Bedding – There are hundreds of man­u­fac­tur­ers spe­cial­iz­ing in truck mat­tresses. The most common are nylon-covered, hypo-allergenic, hard core foam centers with soft foam tops. They’re available in a variety of sizes. These are a far cry from the thin bed rolls, sleeping bags, or sleeping in the seats, which earlier drivers dealt with.

Kitchen Appli­ances – No longer a hot plate plugged into a roadside motel, but mini-fridges, microwaves, coffee pots, etc., have made life on the road more palatable.

Enter­tain­ment – When it’s time to take a break, drivers are no longer limited to the local AM radio talk show. By using AC/DC trans­form­ers, TVs with built-in DVD players and stereos have become common.

State-of-the-Art Elec­tron­ics – The world has caught up with over the road truckers. iPods, iPads, and laptops have all made life on the road easier. GPS units, cell phones, and other devices provide up-to-date weather, road con­di­tions, and traffic updates for a safer, better prepared long haul.

The Driver’s Seat – Not only have creature comforts been con­sid­ered for the resting driver, but for the working driver as well. Seats, which were not much more than straight backs with springs and stuffing, are now designed for comfort with multiple adjust­ment settings. Dash­boards and gauges are laid out with the driver in mind, and even the ride has been vastly improved.

OTR trucks have come a long way. When it comes to truck design, drivers are no longer an after­thought or taken for granted, but given the con­sid­er­a­tion they deserve. OTR driving is a difficult job and a large respon­si­bil­ity. Drivers should be offered every­thing available to make their job more com­fort­able and safer. No, it’s not your father’s truck, but we think he’d be proud to drive it, don’t you?

About Randy Clark

Randy Clark is the Director of Communications at TKO Graphix, where he regularly blogs for TKO's Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and, on weekends, he fronts the rock band, Under The Radar. He is the proud father of one educator, one principal, has four amazing grandchildren, and a public speaker wife who puts up with him. His twitter handle is: @randyclarktko, Facebook: Randy Clarktko, Google+: Randy Clark on G+
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