The answer depends on what type of apparel, the material, and what you want to accomplish. There are five common options for applying design to apparel. Each has advantages and disadvantages, from cost to color choices. Choosing the best method for your needs will help you accomplish your goal. Any accredited ASI (Advertising Specialty Institute) member can advise on your … (read more)
There’s been much talk about the trucking industry’s shortage of drivers and what to do about it. However, the continuing shortage of truck mechanics and fleet technicians may negatively impact logistics more than the driver shortage. Like driver shortages, mechanic and technician shortages can affect the transport of goods. But not having enough mechanics and technicians also impacts longevity of equipment and … (read more)
I’ve been taken to the hospital in an ambulance. I’m an adult, and it was scary. I was afraid. If it hadn’t been for the staff, it may have been terrifying. Now imagine what an ambulance ride must be like for a child.
My first impression of the Helen DeVos Children’s Hospital critical care transport was — “that’s fun!” It took me a minute … (read more)
Last year, I represented our company at a local business event. We set up a table, handed out brochures, and I answered questions. The event lasted the better part of an afternoon with speakers presenting throughout the day. I was looking forward to seeing a scheduled presentation on networking — a passion of mine. The networking presenter spent nearly an … (read more)
Everywhere you look, there are signs — channel letters on storefronts, monuments and pylon signs fronting the highway, and way finders guiding customers. Business signage, done properly, is a great addition to your marketing. They can be a centerpiece for branding or a call to action. They identify and locate your business, and they add prestige. But there are times … (read more)
There are a variety of banner styles differentiated by use and material. Choosing the right style and material for your needs is key. Picking the wrong material or style can lead to an ineffective banner, or even a minor disaster. For example, using the wrong banner for an outdoor event on a rainy or windy day can lead to a … (read more)
I’m a 62-year old male. I blog and use social media for a living. My work, entertainment choices, and shopping habits don’t fit the accepted behaviors for my age group, being the boomers generation. One of my co-workers is a millennial, and nearly every time she reads something about her “demographic,” she takes umbrage with it. And yet advertisers continue … (read more)
At first glance, one might wonder if this 53’ semi-trailer wrap is sponsored by Rural King, Redbrand Fencing, or the FFA. Although it’s Rural King’s trailer, the wrap promotes all three brands / entities. We’ve wrapped a dozen trailers for Rural King, but unlike most fleets, each Rural King trailer is wrapped with a different design. Rural King partners … (read more)
With over half a million promotional products available, there are lots of options that any ASI (Advertising Specialty Institute) member can help you find. Once you get past the normal apparel, party supplies, fundraiser offerings, writing instruments, and office accessories – what’s left? With a little research, you may find there are many fun, funny, and imaginative products that you … (read more)
Our marketing team discussed whether we should use the Brandwire Blog to invite our friends and followers to the TKO Graphix open house (pdf) next Friday Thursday. Would using the blog in this manner be too salesy or promotional? We hope not. We decided to extend the invitation in this format because we really would like everyone to attend, and … (read more)
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