The question is, how will the vehicle be used? Is it used for business or pleasure? If it’s a personal vehicle, it’s all about the artwork and design. If it’s business, or a non-profit, it’s advertising. Are you advertising to promote a brand, share a call to action, or both? An example of a call to action is this School … (read more)
For several years, I’ve heard we should manage our bosses and manage 360 — meaning to manage peers, direct reports, and superiors. Although this sentiment may have some merit, it can be destructive when it’s used to manipulate others. If you want to influence others — make it easier for them to work with you, whether it’s your associates, your … (read more)
Can you think of a better way to arrive at a concert than riding in a limousine wrapped with the artist’s brand? That’s exactly what this Limo is and how it was used. I believe it was used “All Summer Long,” and no one was “Wasting Time,” as it really gets the “Picture” across (a couple of Kid Rock hits, … (read more)
Last week, America was shocked by the events in Boston. Regarded as nearly sacred by some, the prestigious Boston Marathon was viciously attacked. As everyone already knows, hundreds were injured and three perished, but this fine city showed their resolve by helping and supporting each other. Our hearts go out to the victims and their families. We were moved by … (read more)
Why does any organization support events? It may be a charitable event, support for a customer’s efforts, or a networking and marketing opportunity. Our company has sponsored golf outings and supported sports teams for many years. Some of the sponsorships have been charitable, while others have been primarily marketing events. Until recently, we’d never taken full advantage of the branding opportunities available, … (read more)
That’s a challenging question to answer, but we’ll do our best to give you a realistic idea. Custom decals range in cost from a few cents to a few hundred dollars. Size alone doesn’t dictate price. The variables include:
Material — Material options include premium high performance vinyl, intermediate grades, reflective, window perf, and more. 3M Graphics Solutions alone has over 200 … (read more)
Leading indicators in the trucking industry continue to show slow, but steady growth. In the long run, slow and steady is a better indicator than sudden fleeting meteoric gains. When my Uncle Paul farmed, he much preferred a “soaker rain” — a steady, long day of rain, versus a quick cloudburst. Even if both gave the same amount of rain, … (read more)
This Detour Catering vehicle wrap shares a wealth of information without being too “busy.” Rather than being overly complicated and losing the message, it effectively shares several messages and call to actions.
This is accomplished by using every bit of space available, including the windows. The company’s logo is prominent with “catering — to go” added. There are images of … (read more)
The restrooms in our production area are used by several departments, and cleaning the restrooms is delegated between them. The schedule had been inconsistent and incomplete. The answer? A checklist. In a leadership development session, the production department team leaders outlined a bathroom cleaning checklist. It now hangs on a clipboard in the restrooms, and is initialed and dated as … (read more)
I grew up working in my family’s retail business. I was taught the customer is always right and it’s a privilege to serve them. So this is difficult for me – it goes against my nature, but yes, there are times you should politely walk away from a customer. There comes a time to say “no.”
The Profit Margin … (read more)
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