That’s a nearly impossible question to answer, but we’re going to try. It can range from a few hundred dollars to tens of thousands. It begins with understanding what kind of sign you need, what is allowed, and what your budget is.
Costs vary drastically because most signs are unique custom-designed works. For example, we recently designed a … (read more)
Will the tractor trailer of the future look like something out of a science fiction movie? Most likely, as aerodynamics continue to be critical due to fuel costs. Current add-ons, such as wind deflectors, trailer skirts, and boat tails reduce fuel usage. Until recently, aerodynamics was an afterthought, but the future hauler will be aerodynamically designed. Designs such as the Volvo … (read more)
Last Sunday, we set our clocks to daylight saving time, it hit 65 degrees, and bulbs were shooting out of the ground — it must be time to get the bikes and boats out of storage. The featured Team Lucas boat is a beautiful example of what a boat wrap can be – branded, informative, and attractive.
If you’re in leadership and want your direct reports to do more than follow your lead, one of the most powerful tools you possess are questions. If you want them to passionately participate, don’t tell them — ASK them. For much of the 20th century — and into the 21st — management in America has often been about commanding, not leading. … (read more)
This TMC Trade Show video wasn’t meant to be publicly posted — it was produced for a trade show. So why are we posting it? Because we want to share what’s possible with a little imagination and a lot of help from 12 Stars Media. Many organizations hesitate to use video due to production costs. It doesn’t take thousands to produce an effective professional video … (read more)
Embroidered promotional apparel art guidelines aren’t much different than any graphic art guidelines — with one exception; more on that later. As with many types of media, vector art is preferable. If you’re not familiar with vector, its lines and shapes are determined mathematically, therefore, the quality of the graphic isn’t diminished when enlarged.
Another good practice is sending a color proof … (read more)
Sometimes it’s challenging to identify our own weaknesses. As for micro-managers, this can be a tough one. The obsessive control of micromanagement interferes with performance, as it’s counterproductive, hinders productive team building, and it eventually chases people off. Micro-managers believe no one can do what they do. They may even justify their behavior by setting subordinates up for failure. Assigning … (read more)
If you were asked to name something that vinyl decals were applied to, would you say vehicles? Most people would. Installing vinyl decals and wraps on vehicles may be the most widely used application, but it’s not the only one. It’s true, adhesive vinyl graphics have been applied to every type of vehicle imaginable, but there are almost unlimited applications … (read more)
It seems nearly every company vehicle has graphics today — from a fully wrapped 53′ trailer showing product, to a smart car sharing an organization’s name, phone number, and web address. Some vehicle graphics grab attention by informing prospects about products and/or services. Others move prospects to jot down a phone number or web address. The question is — what moves … (read more)
Are you involved in the trucking industry, and are you attending any of the upcoming industry trade shows? Have you attended previous events? If you haven’t, we recommend you consider attending. These shows offer educational seminars, a chance to see what’s new, opportunities to learn how others are handling challenges of the trade, and a place to network with old … (read more)
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