Tag Archives: fleet-graphics
Is There Any Excuse to Waste Fleet Advertising Space?
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The other day, I took a short 10-minute break away from my computer, and walked around. Our building has a busy four-lane business district alongside it, and while standing in front of our building, I realized something. At least one half of the 53’ semi-trailers that went by our office were blank, or had identification so small I couldn’t see it from … (read more)
Posted in Trucking & Logistics
Tagged fleet-graphics, Semi-Truck Graphics, truck-graphics, vehicle-graphics
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Vehicle Graphics — A Bad Message is Worse Than No Message
While recently driving, I was stopped behind a local retailer’s delivery truck. The retailer is marketed to an upscale niche, and their brick and mortar outlets are well designed, tastefully decorated, and impeccably maintained. They offer excellent service, customer follow-up, and after-market training. The box truck I was stopped behind sent a different message. It shouted, “WE ARE SECOND-RATE!”… (read more)
Posted in Vehicle Wraps & Graphics
Tagged car-wraps, fleet-graphics, vehicle-graphics, vehicle-wraps
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Case Study: Installing 25 Wraps Per Day Out of State
Challenge — A national brand needed 1,600 vans partially wrapped, and wanted 25 completed per day. Installation was to be at an upfitter’s out-of-state facility, and only during regular work hours. The upfitter — a vehicle graphics applicator as well — was unable to complete the required 25 wraps per day; however, they weren’t happy to share their facilities with … (read more)
Posted in Trucking & Logistics
Tagged fleet-graphics, rebranding, vehicle-decals, vehicle-graphics
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So Call Me, Maybe… Should You Put Phone Numbers on Vehicle Graphics?
“Hey, I just met you, and this is crazy, but here’s my number. So call me, maybe?” — sung by Carly Rae Jepsen (This Jimmy Fallon/Roots version is the only one you should ever listen to).
So what do these bad but catchy pop song lyrics have to do with vehicle graphics? I thought you’d never ask.
The industrial packaging distributor… (read more)
What Does Your Truck Say About You?
Whether you’re an independent owner/operator, or a dedicated fleet or transportation company, image matters. Your trucks and fleet vehicles send a message. What kind of message is up to you. Equipment – including vehicles in need of maintenance, clean up, or repair – send a negative message, and when you consider the thousands of times per day your vehicle … (read more)
Decaling “Big Purple”
Gary Bush of Liquid Waste Removal, Inc. (LWR) doesn’t believe a work truck has to look like a “work truck.” He wants people to remember “The Big Purple Truck.”
The LWR purple splashed vacuum truck was among the highlights of the Pumper Cleaner Environmental Expo International, held the last week of February 2012. The Expo is to … (read more)
Trailer Rivets and Breathtaking Mountains
…It was early morning, March 2011, and like a wanted man, I ran. Head back, thrashing limbs, sucking air — I was running the Elliot Bay Trail along Seattle’s Puget Sound during a brief trip to the city. A day earlier, I walked the same trail and looked west, across the Sound, at the snowy tops of the Olympic Mountains. … (read more)
Posted in Trucking & Logistics, Vehicle Wraps & Graphics
Tagged fleet-graphics, truck-graphics
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Dexterity, Bruises, and Pride in Vehicle Graphics Done Well
There’s a curious ease to ordinary tasks like opening a can of soda, tying shoelaces, or navigating a smart phone — effortless motion! A beautiful combination of dexterity and muscle memory that’s often unnoticed. Our hands and fingers are wonderfully capable. They feel, apply pressure, generate leverage, multi-task, synchronize, and carry out a range of actions the most advanced robotic … (read more)
The Fluidity of Graphics Installation, Be Like Water…
If you’re not into action movies, combat sports, or pop culture, the name Bruce Lee probably doesn’t register. Wikipedia can tell you more about the man than I, but along with being an accomplished martial artist, Mr. Lee was a Renaissance Man. His philosophies on martial arts are more than mere principles of self-defense; they pertain to the general challenges … (read more)
The Process Of Vehicle Graphics
Good friend Bobbie Garner is helping the Boys & Girls Club of Wayne County wrap one of their vehicles, and Health Care Professionals Credit Union are sponsoring the vehicle graphics. Bobbie mentioned, “Their board asked several times — What is the process? It would be really great if there was a simple post about what to expect.”
Thanks Bobbie — … (read more)
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