Tag Archives: Indianapolis-vehicle-graphics
This KICKS 96 Ford transit car wrap is an example of how images can effectively convey a message. The radio station’s motto, “Best Country — Most Fun,” is exactly what the graphics portray. The cowboy-hatted, guitar playing performer to the left is obviously a country musician, and he’s entertaining an appreciative, fun-loving audience.
The overall message is effectively conveyed … (read more)
Every year, thousands of vehicles are given away. They’ve been used as sweepstakes prizes and raffle fundraisers. Manufacturers, companies, and nonprofits have all used this type of promotion. The vehicles being given away are often an empty canvas – meaning, they’re without graphics. Giving away a vehicle that has no graphics may not be the best marketing practice. … (read more)
When choosing colors for your vehicle graphics, it may not be what color, but how colors of both the vehicle and your graphics contrast. Using poorly contrasted colors reduces the impact of vehicle advertising. Poorly chosen hues, designs that hide the message, and colors that don’t match your brand waste your marketing dollars. One should first consider the brand, logo, … (read more)
If you’re considering whether to wrap or paint your vehicle to change its appearance, you should read further. We’ve recently wrapped more vehicles, not only as advertising or promotion, but to simply change the appearance. We’ve wrapped vehicles in one or two colors, with or without graphic designs, and used various materials and textures. We’ve also wrapped cars and trucks to protect them … (read more)
Last week, three friends asked me this question, and I told them – YES YOU CAN. But only a few years ago, it wasn’t always cost effective to wrap one or even a few vehicles. The difference is the advent of digital printers, improved inks, and modern adhesive backed vinyl’s. With today’s digital printers, it’s … (read more)
We all want our brand and vehicle graphics to stand out, grabbing the attention of every potential customer possible. While that’s great to strive for, how is this actually done? Is it with overly flashy graphics, all of your services listed, or funky colors? Not necessarily — or not even likely. A car is perceived very differently in … (read more)
Today’s question: What is the warranty on a vehicle wrap?
The short answer — it depends on the material, but usually 3 to 7 years. We work with several manufactures of adhesive vinyl who offer hundreds of material choices. One of the more common materials is 3M’s 180 (PDF), but the … (read more)
Food trucks are no longer the old clunkers parked behind the warehouse at 7am, with stale biscuits, watery gravy, and hard-boiled eggs — they’re serving great food — even high-cuisine. The greater Indianapolis area has some fine examples of excellent food trucks including the Korean-style West Coast Tacos, The NY Slice pizza truck, and Scouts Treats Cupcakes and Popcorn … (read more)
The biggest mistake is not having ANY graphics on your organization’s vehicles. But, once you’ve decided to brand your vehicles with graphics, there are a few mistakes which are easily avoided.
TMI — Too Much Information
This is the number one mistake made when designing vehicle graphics. For example, multiple logos — you probably don’t need the logo for every product … (read more)
Vehicle graphics have become an important part of advertising and branding. The condition of the graphics and, how they look to potential customers, says a lot about a company or non-profit. Vinyls and adhesives have come a long way in the last few years, but the following precautions (pdf) from one of our graphics providers, 3M, should … (read more)