Tag Archives: sales-techniques

How to Cold Call

How to Cold Call

Cold call marketing is not a thing of the past. If used with fore­thought and con­sid­er­a­tion, it can be an effective tool. There’s a place for cold calls in sales, and there are indus­tries where it makes sense. But, old school over-the-top pushy tele­mar­ke­ter­ing isn’t the way. Times have changed; consumers want to be engaged, not talked at. (read more)

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Just Say No to Bad Sales Tactics

Just Say No to Bad Sales Tactics
Yesterday, friend Amber Recker tweeted, “I am not 100% sure, but I don’t think I should feel this awful after a sales call.” No, you shouldn’t. I called Amber, asked questions about her expe­ri­ence, and requested per­mis­sion to write this post.

For two months, Amber said she took several tele­mar­ket­ing calls from a company. The initial call was presented … (read more)

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But What Kind of Graphics Do You Do?

But What Kind of Graphics Do You Do?
I was recently asked, “where do you work and what do you do?” I answered, “TKO Graphix.” The inquiring couple owns a small business and had some chal­lenges with web design and banner ads. They shared their problems and concerns, and asked if TKO could help with the web graphics. We don’t provide web graphics or web design, but … (read more)

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Your Most Important Sales Tool

Your Most Important Sales Tool

In sales, listening is more important than talking. Often, it’s not what you say, it’s what you hear that will make the sale. Most sales­peo­ple spend time on what they’re going to say, but little on improving listening skills. When clients are allowed to talk, they will share their needs, wants, and desires. They will often share how they (read more)

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The 7 Most Important Sales Questions… Ever

The questions you ask your customers, clients, and prospects aren’t the most important questions. The most important sales questions are the ones you ask yourself. Whether you use a pre-call and/or post-call planner, the key is asking yourself, “What have I learned?”

Check-in With a Checklist

Budget 30–45 minutes at the end of your workweek to review your activ­i­ties and consider oppor­tu­ni­ties … (read more)

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