What is a Large Format Print?

Large format printing, sometimes referred to as wide format, has become a commonly used term, but what is it? Wikipedia defines it as:

Wide-format printers are generally accepted to be any printer with a print width between 17″ and 100″. Printers over the 100″ mark may be called Super-Wide or Grand format… wide format printers generally use a roll of print material rather than indi­vid­ual sheets and may incor­po­rate hot-air dryers to prevent prints from sticking to them­selves as they are produced.”

Large format printing has many appli­ca­tions — banners, bill­boards, and wraps. Wraps include vehicle wraps, fleet graphics, and may also include wall, floor, stair, and building graphics.

It’s most often assumed wide format will be printed digitally, but it can be screen-printed as well. In a previous post, we stated, “digital printing consists of any printed output that comes directly from a digital file, thus con­sol­i­dat­ing and automat­ing the printing process. While there are various printing processes available, large-format inkjet is currently the most common digital print output medium.” Screen print may be con­sid­ered for large format appli­ca­tions when large quan­ti­ties of 1–4 color prints are called for. Tra­di­tional offset printing, which uses a cylinder to transfer images to a substrate, is limited in size and not applic­a­ble to large format.

The next time you’re on the freeway and notice a fully wrapped 53’ trailer like Red Gold, a 16’ x 60’ billboard, or a 50-story banner, you can tell your pas­sen­gers, “There’s an example of large format printing.”

About Randy Clark

Randy Clark is the Director of Communications at TKO Graphix, where he regularly blogs for TKO's Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and, on weekends, he fronts the rock band, Under The Radar. He is the proud father of one educator, one principal, has four amazing grandchildren, and a public speaker wife who puts up with him. His twitter handle is: @randyclarktko, Facebook: Randy Clarktko, Google+: Randy Clark on G+
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