Whether you have a new building, an old sign that needs replaced, or you’re in the rebranding process, once you’ve determined you need a sign, the next step is to consider what type of sign you need. What are you trying to accomplish with your sign – branding, advertising, wayfinding, information sharing, or all of the above? What image do you wish to project, who is your potential customer, and what are your limitations?
How big should the sign be? The sign should be easy to read from the highest traffic area where your sign is visible. There’s no set answer to how big your letters should be. An experienced sign builder can help you determine this by conducting a site inspection.
What are the regulations? Every municipality has different regulations. Again, an experienced sign provider will be able to walk you through this complicated, often slow, and sometimes frustrating process.
Should my sign be lighted? In most cases – yes. If your sign is only identification or directions, maybe not, but most signs are much more than that – they’re one of the more cost effective ways of advertising. Why would you ever want to turn your advertising off?
How many words should I use? A good average is 3 to 5 words. You want prospects to quickly and easily grasp your message while keeping in mind they may be in their car, and are certainly being bombarded with thousands of other messages.
What font should I use? Think readability first, demographic second, and style third. We would advise against difficult to read fonts, regardless of how attractive they might be.
What color should my sign be? The first question is what are you trying to convey? For example, yellow is stimulating. The soothing quality of blue may be appropriate for a Yoga studio. Many restaurants incorporate warm tones for their energy and enthusiasm. Here’s more on the psychology of color.
There are many points to discuss when designing an exterior sign. Size, regulations, and style must all be considered. Your customer, demographics, and what you’re trying to accomplish are key. If you aren’t convinced how critical color, typography, and design are to the success of any sign — these fun fonts, color, and design brainteasers may offer some insight.
TKO Signs (formerly Plainfield Sign) has over 25 years experience in designing and installing exterior signs. If you have any questions about exterior signs feel free to contact us at 888–544-8051 or 317–271-1398.