What’s Your Sign?

Me, I’m a Pisces, but I’m not talking about astrology. I’m asking about your organization’s sign. You may have a com­bi­na­tion of interior and exterior signs, and I’m sure they incor­po­rate a logo. Hopefully, you’ve thought about what you want your sign to say about you. But, what is your sign? It’s an intro­duc­tion to what your business is. It’s a first impres­sion and, like they say, you only get one chance for a first impres­sion. Have you ever met someone face-to-face who presented a poor image? Someone who was unkempt, wore inap­pro­pri­ate apparel, or they weren’t quite… clean? Pretty dis­ap­point­ing isn’t it? Espe­cially if you were looking forward to meeting them and, to add injury to insult, you dis­cov­ered they were a Leo. Such is life.

Your sign can leave the same type of bad first impres­sion or worse. The unkempt person can change clothes, brush their hair and shave – your sign can’t. If it wasn’t designed to make a good first impres­sion, it can only be replaced. So, how does a sign make a good first impression?

Design – Simple is almost always more effective. Getting to the point is important, not getting lost trying to find it.

Typog­ra­phy – Visual com­mu­ni­ca­tion, including font style, size, and color all impact the appeal.

Location – It won’t do much good if it can’t be seen.

Materials – An outdoor aluminum cabinet message center is obviously more durable than a coroplast sign. Be sure the material matches the purpose.

Instal­la­tion – Regard­less of interior or exterior use, improper instal­la­tion can defeat the entire purpose. Further, if it’s not installed with local ordi­nances adhered to, you may have to scrap it and reinstall your sign with proper per­mit­ting and com­pli­ance to local laws.

Hopefully, your sign makes a great first impres­sion. It invites people to visit you, informs them about you, and directs them to you. If not, you may consider rebrand­ing. There could be a point where losing potential customers from a poor first impres­sion costs more than changing the impres­sion with new signage. If we can be of any service, contact us.

Now back to the important stuff. Today’s Pisces horoscope is, “Control your duel per­son­al­i­ties to present one united front and make a good first impression.”