Wrapping a Food Truck – Or Not

West Coast Tacos Food Truck

This oldie but goodie dates back to September, 2010, but it’s one of our favorites. There are several important points about the graphics on this West Coast Tacos food truck to anyone con­sid­er­ing wrapping a similar vehicle.

This is NOT a vehicle wrap – It’s several decals applied on an older truck, which was painted black. This method can be very cost-effective for new busi­nesses on a budget, and it was the first of what are now several WCT trucks. West Coast Tacos was a new enter­prise in 2010, when food trucks were something new for Indi­anapo­lis. These indus­tri­ous and enter­pris­ing young men have met with great success. Their story has been shared far and wide.

The graphic design works – With a canvas as large as a food truck, it’s tempting to overdo it. When graphics are too busy and messages are laid one atop the other, the real message can be lost. The graphics should support your message and be as simple as possible.

If you’re con­sid­er­ing operating a food truck and you’re on a limited budget, contact us for a few cost saving ideas.