Your Best New Customers May Be the Ones You Have

In my previous position, I was priv­i­leged to watch a company grow from yearly revenues of 6 million to over 20 million. The company is known for superior products, instal­la­tion, and customer sat­is­fac­tion. The group won several regional and national awards for customer service. One of their early strate­gies for growth was expansion. If a system worked, it could be repli­cated in another location, right? The company grew to five offices, all in Indiana, and received licensing in at least one other state. Even­tu­ally, in a cost savings move, the four satellite offices were con­sol­i­dated to one location. The real growth of the company began with expansion of products, not territory.

Keeping the Satisfied and Loyal

Don’t get me wrong, expansion is a time-proven method of growth. Whether it was timing, systems, or per­son­al­i­ties, adding new locations did not prove viable for this company — adding products of value did. The company has been in business for over 25 years with over 25,000 customers — the largest per­cent­age, of which, are satisfied and loyal. I believe most consumers, including myself, are looking for one thing more than anything else — someone they can trust. If you’ve pre­vi­ously worked with a company, and were happy with the work, wouldn’t you choose them for other projects?

TKO Graphix is growing. We rec­og­nized problems our customers had in similar fields and saw an oppor­tu­nity to help them while growing our business. We have added products to offer our valued customers. We no longer are “just” a graphics company. We are a sign, paint, main­te­nance, pro­mo­tional product, AND graphics company. Our valued customers know and trust us.

Avoid Treading Water

In business, there is no such thing as stagnant, you’re on the way up or down. Growth is integral to the health of any orga­ni­za­tion, if for no other reason, to attract the best new employees who almost uni­ver­sally want a chance to grow and advance. The most logical growth oppor­tu­nity may be staring you in the face. Do you have a loyal customer base? Do they trust you? What other problems could you solve for your customers?